The University of Western Australia’s Clinical Training and Evaluation Centre (CTEC) recently joined with WA boxer Danny Green in his anti-violence campaign to eliminate one punch assaults and save young Australian lives.
The medical and surgical simulation training centre donated the use of its virtual hospital to Green’s Stop the Coward Punch Campaign, offering it as a location for the campaign’s 2021 ‘Life Sentence’ national television and social media advertisements.
Over two days of filming in April, CTEC’s simulated hospital rooms were transformed into a combined ICU unit and prison cell by the talents of the campaign’s production team – WA-based Third Storey Pictures.
The 2021 campaign was launched this week on A Current Affair, and the commercial will be rolled out nationwide ahead of the Coward Punch Awareness Week in October.
Danny Green funded production of the campaign’s first television advertisement in 2012. The ensuing series of advertisements have all been directed and produced by Perth’s Martin Wilson, with creative by Andrew Tinning and the last three co-produced by Nicole Ferraro. The campaigns have been key in raising national awareness about the devastating impact the coward punch has on Australian society.
CTEC Director and Professor of Surgical Education Jeffrey Hamdorf said CTEC was proud to be able to contribute to such an important national initiative.
“Medical practitioners know very well just how devastating a coward punch can be, not only to the victim and their family and friends, but to the life of the perpetrator and to the medical staff involved in treating these assaults, which may prove fatal. A split second decision resulting in violence can destroy lives,” said Professor Hamdorf.
“CTEC was pleased to be able to support Danny Green and the campaign in a small way and to aid in their quest to educate people about the ramifications of a coward punch.”
Since 2000, 172 Australians have lost their lives to coward punches. The fatality rate of coward punch assaults is 38 per cent and there is a minimum eight year sentence for fatal one punch assaults influenced by drugs or alcohol.
To find out more about the Stop the Coward Punch campaign visit: www.cowardspunchcampaign.com
Stop the Coward Punch campaign images courtesy of photographer Mauro Palmieri